Top 10 Trends and Stats from Thanksgiving Weekend 2013

Dec 02, 2013 1:19 PM  By

2. Thanksgiving Day Cannibalized Black Friday Sales

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ShopperTrak estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8%, to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days. The numbers tell a very different story when viewing only data for Black Friday. When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4% and retail sales also decreased by 13.2%.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

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