4. Mobile Drove Ecommerce Sales
The biggest surge came from mobile sales which, according to IBM, reached 21.8% of total online sales for Black Friday, a 43% increase. Mobile traffic grew to 39.7% of all online traffic, an increase of 34% over Black Friday 2012. Smartphones drove 24.9% of all online traffic on Black Friday compared to tablets at 14.2%, making it the browsing device of choice. Tablets drove 14.4% of all online sales, double that of smartphones, which accounted for 7.2% of all online sales.