Top 10 Trends and Stats from Thanksgiving Weekend 2013

Dec 02, 2013 1:19 PM  By

9. The Social Influence


Facebook vs. Pinterest: On average, holiday shoppers referred from Pinterest on Black Friday spent 77% more per order than shoppers referred from Facebook, according to IBM. Facebook average order value was $52.30 versus Pinterest average order value which was $92.51. However, Facebook referrals converted sales at nearly four times the rate of Pinterest.

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