Video: How Catalogs and Ecommerce Drive Chico’s Store Traffic

Jul 21, 2011 4:20 AM  By

What channels help drive traffic to Chico’s, White House | Black Market and Soma Intimates stores? Jenn McClain, director of online marketing and ecommerce for women’s apparel merchant Chico’s, shares what’s working for the apparel merchant in this video, taken at IRCE 2011 last month in San Diego.