Putting Kiosks to Work
May 1, 2007 12:00 PM, By Linda Formichelli
Kiosks? Sure, we've all heard of them aren't they those electronic stands that people use to look up books they're too lazy to search the shelves for...
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You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
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Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
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Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
Reaching for Retail
Jun 1, 2003 12:00 PM, By Mark Del Franco
Now that you've mastered the catalog and Internet channels, you may be contemplating a move into the retail arena. And why not the argument for retail...
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The Sweet Metrics of Success
Apr 1, 2004 12:00 PM, By Paul Miller
Any cataloger that has branched off into brick-and-mortar retailing knows that retail is a fundamentally different kind of business, requiring different...
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Getting physical
May 1, 2005 12:00 PM, By John Fischer
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar...
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The POS connection
Jan 1, 2005 12:00 PM, By Karen M. Kroll
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is...
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Location, Location, Location
May 1, 2004 12:00 PM, By Paul Miller
Catalogers seeking a site for a new store have an advantage over marketers without direct mail divisions: They can apply their customer data to help them...
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