7 Steps to Meeting Ecommerce Marketing Objectives

| Darwin Liu

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

Social ROI is All About Strategy, Sharing and Data

| Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Report: Shoppers Open to Cross-channel Shopping

| MCM staff

Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.

Meet the 2012 MCM Awards Judges

| Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

R.R. Donnelley Acquires Equity Stake in CoffeeTable

| Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.