How Consumers are Shopping for Back-to-School

| Daniela Forte

Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.

Meet the 2012 MCM Awards Judges

| Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

How GaelSong’s Sales Rose 14.2% in November

| Tim Parry

GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.

How to balance usability with SEO

| Stephan Spencer

Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies

Do-it-yourself SEO

| Stephan Spencer

Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For

The Ruby Slippers of Search

| Brian Klais

If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest