Search Isn’t Sexy, But It Sells

| Will Blesener

Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark. 

5 Analytics-Driven Strategies to Meet Holiday Shopper Expectations

| Nick Leeper

To satisfy consumer demand and expectations this holiday season, retailers must determine what the customer wants, when they want it, to make it available via the channel they want, at the exact moment they want it. Here are five strategies to meet your customer’s expectations this holiday season.

Beyond the Jargon: the Future of IoT and Retail

| Ilan Hertz

Cost savings play a major role in the IoT messaging of major software vendors. But in a recent survey, retailers valued IoT data analytics as a way to improve merchandising, not operations. See what is happening and what does IoT data analytics offer retailers.

Mobile Searches Continue to Play Major Role for In-Store Customers

| Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.

8 Ecommerce Insights Google Analytics Won’t Provide

| Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Why Customers Prefer Online Shopping

| Daniela Forte

More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.

Readiness Checklist for Social Media Analytics

| Don DeLoach

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.

Give DIY Consumers the Right Guidance with Site Search

| Geoff Brash

Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.