Operations Summit 2016

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SEM ARCHIVE

Elite SEM Launches Division To Help Marketers Reach Active Shoppers  Feb 11, 2016 10:09 PM By MCM Staff

Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

SEM Tops Online Retail Customer Acquisition Tactics  Jul 22, 2014 3:07 PM By MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

4 Unique Ways to Increase Sales with Site Search Data  Feb 07, 2014 8:09 PM By Tim Callan

To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.

Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split  Jan 31, 2014 8:10 AM By Tim Callan

Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Conversion Rate Optimization for the Holiday Season  Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.






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