Search Engine Marketing Best Practices Archive
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In Memoriam
Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry...
Search Marketing ROI Improves, Costs Decline
With costs declining and performance improving in some ad channels, marketing teams improve results by tracking trends, benchmarking their own campaigns, and discovering ways to invest media and marketing dollars more effectively. ...
Balancing Priorities for E-commerce Growth
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again...
WPP Launches Search, Brand Building Research Project
WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company’s agencies will work on the project in conjunction with Microsoft Advertising....
Magnet Migrant Attraction: Search Marketing Winner
To combat a shrinking population and one of the lowest unemployment rates in the world, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K. ...
Cabela’s Using Search to Drive Offline Traffic: Search Marketing Second Place
Outdoor outfitter Cabela’s, long a strong catalog and online seller, wanted to raise the visibility and the traffic counts of its brick-and-mortar retail locations...
Microsoft Office Live Small Business: Search Marketing First Place
Microsoft’s Office Live Small Business is a turnkey software package that includes Web domain hosting, Web site building, e-mail and e-commerce and other tools a small business needs to operate on the Internet...
For Better Results, Get Personal in Search Marketing
: Marketers don't have to rethink their entire marketing plan to succeed in personalized search. They just need to effectively adjust it to find their niche and create content and resources that individual users desire...
Multilingual SEO: Search Marketing in Any Language
How would someone in another country think about your company’s offerings, where they fit in their culture, and how they refer to them? Let’s review the elements that make up the methodologies or technology that underpin successful MSEO....
Zane Rathwick Rejoins Autobytel’s IT Department
Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases....
The Magic of Google Adwords
We all understand the value of a search engine’s click-stream to any site in pursuit of conversions. But through the use of Google Adwords, we might also leverage random search activity to test words and phrases that get the best response from people...
24/7 Real Media Expands Search Marketing Reach in Japan
A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko. ...
Small Businesses Slow To Embrace Search: Study
If search engine marketing is the wave of the future, someone better tell small companies the surf’s up: Nearly six in ten small businesses that have Web sites don’t currently use paid search marketing. ...
An SEO Exercise in Semantics
Making an organization's Web presence appealing for today's search engines is a much more daunting task today than in the past. The semantics used to identify a company's brand are being collected and evaluated by the Googles of the world...
Search Advertising Growth Soars
(Direct Newsline)—Strong fourth quarter Internet search advertising may reach record highs for Google and Microsoft. ...
