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SEMJun 04, 2013 11:57 AM By Erin Lynch
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
SEMMay 08, 2013 6:49 PM By Erin Lynch
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
SEMMay 01, 2013 3:26 PM By Jonathan Levitt
Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.
SEMMay 01, 2013 3:03 PM By Jim Davidson
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
SEMApr 30, 2013 8:36 PM By Erin Lynch
Here are just a few tips from the SLI Systems report that will not only help you create a quality site search for your website but also improve conversations.
SEMApr 15, 2013 2:01 PM By
Google rich snippets. What the heck are those? They’re these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I’m going to tell you how to set them up in this post. Bet I got your attention now, right? Read Original Article
SEMMar 26, 2013 7:47 PM By Brendan O'Kane
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]
SEMFeb 18, 2013 11:55 AM By Tim Parry
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
SEMJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
SEMDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.