Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
Google PLAs merge the functionality and product specificity of comparison shopping engines with the broad reach of Google
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.
Paid search isn
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction