Getting Serious About Google Product Listing Ads  Feb 05, 2012 2:42 AM By Frank Kochenash

Google PLAs merge the functionality and product specificity of comparison shopping engines with the broad reach of Google

2 Proactive SEM Initiatives That Worked for Miles Kimball  Jan 13, 2012 5:54 PM By Cynthia Tully

While it

Christmas Sweaters Making a Splash in Search Engine Marketing  Dec 12, 2011 11:11 PM By Tim Parry

As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.

Changes in Google’s Ad Positioning May Affect SEM  Nov 09, 2011 1:28 AM By MCM staff

Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.

You may be Overspending on Paid Search  Nov 04, 2011 11:35 PM By Paul Cook

Paid search isn

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Primer: How to Test Your Paid Search Efforts  Oct 30, 2011 11:16 PM By Irv Brechner

The first step in determining if you

10 Tips for a Successful Holiday Paid-Search Program  Oct 07, 2011 9:43 PM By Mark Ballard

The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.

Video: Shoring-up Paid Search and Syndication for the Holidays  Sep 29, 2011 9:26 PM By MCM staff

Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.

Building Brand Loyalty on the Search Engine Results Page  Jul 12, 2011 4:40 PM By Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

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