Search Engine Optimization Best Practices Archive
Search Engine Optimization (SEO) is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible in the unpaid listings of search engines. As much as two-thirds of the traffic delivered by Google, Yahoo!, and MSN comes from these natural listings, and top rankings on relevant keywords can net marketers impressive reach and frequency to a highly targeted audience. Read More: 4 tips for SEO Success...
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SEO: Best Practices, Bad Practices
Implement these seven steps to move your ecommerce site higher in the search-results list....
5 Social Media Strategies to Boost Your SEO
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage....
A 4 Step Approach to an Improved SEO Ranking
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here's how to know if that's the right approach to improve your SEO ranking....
5 SEO Tips to Increase Your App’s Popularity & Google Rankings
You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and download your apps - and increase your app’s popularity: Google...
Why Merchants Now Need Google+ Presence
Like it or not, merchants need to create profile pages on Google+ and make it a pleasurable experience for their audience and customers. Those who don’t can expect significant demotions down the Google search engine results page. ...
How SEO myths can cost you
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I'm going to do my part in fighting this menace and spreading the truth -- by exposing some of the more insidious myths in this very article...
SEO Myths: Link Building
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. Here are the myths about link building....
7 Tips for Partnering with Mommy Bloggers
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic – and potential sales – back to your site. ...
Balancing pay-per-click and SEO efforts
One aspect of search marketing that doesn't get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction...
Study: Generic Search Terms Drive Purchase Decision
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. ...
Holiday 2011: 10 Tactics for Driving Inbound Links
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season. ...
Supercharge Your URLs for SEO
When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years....
Testing your SEO
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible....
How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos. ...
