Search Engine Optimization Best Practices Archive
Search Engine Optimization (SEO) is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible in the unpaid listings of search engines. As much as two-thirds of the traffic delivered by Google, Yahoo!, and MSN comes from these natural listings, and top rankings on relevant keywords can net marketers impressive reach and frequency to a highly targeted audience. Read More: 4 tips for SEO Success...
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A Look at Google's Free SEO Tools
Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few....
Social Media is Swell, But Don’t Forget the Basics
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can’t do it alone....
Want Google rankings? Build up your links!
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that...
Stephan Spencer's SEO Words of Wisdom
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts. ...
Shore up your site search
Imagine a shopper walking into a men's apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn't carry black suits and...
In Memoriam
Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry...
Redesign with SEO in mind
A site redesign or switch to a new platform is kind of like a rebirth it's one of the most exciting and nerve-wracking times for the entire Internet marketing...
Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set. ...
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it's picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue....
SEO tactics to avoid
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid...
Transform Your Brand With Search
Thanks in part to natural search, "brand awareness" displaced sales in 2008 as the top objective for advertisers' search efforts...
How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies...
The Voice of the Corporate Blog
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company? ...
