Custom Content and SEO Boost Sam Ash's Traffic and Sales
An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What's more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce. ...
Building Brand Loyalty on the Search Engine Results Page
Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics’ 2010 Search Engine Results Page Insights Study, nearly 50% of people are more likely to click if a company appears multiple times on the SERP. ...
SEARCH ENGINE OPTIMIZATION: To Build or Not to Build a Microsite?
There's a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more...
SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search
More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,...
Website critique: Polishing a pewter merchant's site
Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy...
Tips to Refine and Streamline Your Site Search
When displayed in an efficient manner, refinements can improve usability – and conversions – of your online storefront. Here are some tips on how to organize and display these refinements to give visitors the best possible searching and shopping experience....
A Look at Google's Free SEO Tools
Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few....
Social Media is Swell, But Don’t Forget the Basics
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can’t do it alone....
Want Google rankings? Build up your links!
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that...
Stephan Spencer's SEO Words of Wisdom
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts. ...
Redesign with SEO in mind
A site redesign or switch to a new platform is kind of like a rebirth it's one of the most exciting and nerve-wracking times for the entire Internet marketing...
Shore up your site search
Imagine a shopper walking into a men's apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn't carry black suits and...
In Memoriam
Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry...
