Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set. ...
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it's picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue....
SEO tactics to avoid
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid...
Transform Your Brand With Search
Thanks in part to natural search, "brand awareness" displaced sales in 2008 as the top objective for advertisers' search efforts...
How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies...
The Voice of the Corporate Blog
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company? ...
Multilingual SEO: Search Marketing in Any Language
How would someone in another country think about your company’s offerings, where they fit in their culture, and how they refer to them? Let’s review the elements that make up the methodologies or technology that underpin successful MSEO....
Live From Miami: Live Site Reviews!
It takes a lot of guts to have your Website critiqued live in front of hundreds of people. So we won’t identify the folks that volunteered their sites at Internet Retailer’s Web Design conference in Miami last week, but we will pass along some of the experts’ advice on usability and search engine optimization...
Do-it-yourself SEO
Can you do your own search engine optimization? Absolutely, but bear in mind that it's easy to get it wrong, or to leave lots of money on the table. For...
In Search of SEO Training
In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO "in house." ...
An SEO Exercise in Semantics
Making an organization's Web presence appealing for today's search engines is a much more daunting task today than in the past. The semantics used to identify a company's brand are being collected and evaluated by the Googles of the world...
Looking for ‘Love’ (and Other Search Terms) in All the Wrong Languages
Is your site putting its best foot forward on the global stage? Donald A. DePalma details what you need to know about multilingual search engine optimization...
Entry pages with SEO appeal
When a client asks me about how to optimize his or her site, I often reply that it's a lot like eating an elephant: Tear off one bite a time. For most...
Navigating the Seas of SEO
The Internet has long been described as the online superhighway. As a practical matter, it’s more like an ocean with a million uncategorizable destinations–a great gray sea in which everything merges with everything else. There is no center, no outer edge, no circumference to measure...
