Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
If upgrades to your site search and navigation systems can help solve your current ecommerce challenges, then you may be able to postpone a costly and disruptive replatforming purchase indefinitely.
Are you better off adding a Blogger blog or a Google+ page? Is the proper term for a sweatshirt with a hood a “hooded sweatshirt” or a “hoodie?” Stephan Spencer, co-author of The Art of SEO, answers questions about search engine optimization asked by Tim Parry, senior content manager of Multichannel Merchant, during IRWD 2013.
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum
Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.
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