SEO ARCHIVE

How SEO myths can cost you  Dec 14, 2011 10:30 PM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article

SEO Myths: Link Building  Nov 16, 2011 12:41 AM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. Here are the myths about link building.

Demystifying the Myths of SEO  Nov 16, 2011 12:31 AM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …

7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Study: Generic Search Terms Drive Purchase Decision  Oct 20, 2011 9:22 PM By MCM staff

New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.

Holiday Preparedness: 10 Tactics for Driving Inbound Links  Oct 11, 2011 9:34 PM By MCM staff

The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.

Supercharge your URLs for SEO  Sep 20, 2011 2:36 AM By Stephan Spencer

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.

Testing your SEO  Sep 01, 2011 9:30 PM By Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

How to Use Video to Recover from Google Panda Updates  Aug 04, 2011 5:09 PM By Dr. Melody King

Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.






© 2014, Access Intelligence, LLC. All rights reserved.