SEO ARCHIVE

Custom Content and SEO Boost Sam Ash’s Traffic and Sales  Jul 26, 2011 3:51 AM By Tim Parry

An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.

Building Brand Loyalty on the Search Engine Results Page  Jul 12, 2011 4:40 PM By Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search  Apr 01, 2011 9:30 PM By Paul Elliott

More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,

Website critique: Polishing a pewter merchant’s site  Apr 01, 2011 9:30 PM By MCM staff

Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy

Consumers Making Most of Mobile Search  Mar 22, 2011 9:43 PM By Tim Parry

Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …

Tips to Refine and Streamline Your Site Search  Nov 16, 2010 1:14 AM By Shaun Ryan

When displayed in an efficient manner, refinements can improve usability

A Look at Google’s Free SEO Tools  Feb 23, 2010 11:16 PM By Jill Kocher

Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few.

The Myth of SEO, and How to Really Get on the First Page of Google  Dec 15, 2009 8:55 PM By Jeffrey Dobkin

It was a dark night, as most are. My Internet connection on the phone had said to meet him at the Apollo Diner, a greasy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the …

Social Media is Swell, But Don’t Forget the Basics  Oct 06, 2009 12:34 AM By Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can






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