Multichannel Merchant » Social Media
Social Media Marketing
Social Media Users Not “Comfortable” Giving Credit Card Information
Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas and conducted online by Harris Interactive....
Use Email To Give Your Social Content Traction: 4 Tips
In social media, many marketers feel like they're speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email....
How Amazon Extends Its Brand with Facebook
As part of the review I looked at Amazon’s Facebook reach (number/ growth of followers), engagement (posts, likes, comments), technical optimization (brand name usage, linking, navigation), and reputation. The e-tailer scored well on all of these metrics. ...
Is Pinterest the Next Social Commerce Game Changer?
Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. The following infographic from Monetate introduces you to Pinterest and provides ideas on how to use the social pinboard to promote products, build community, and drive website traffic and conversions. ...
Social and Mobile Channels Will Evolve in 2012
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits....
Tips for Creating a B2B Social Media Plan
Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity. ...
3 Ways to Improve Social Commerce Campaigns
Retailers that want to move the needle on the social commerce metrics that matter most, including conversion rates and AOV, should follow these three rules....
Location-based Marketing Year in Review
2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011....
Free Shipping Day Offers Flood Facebook and Twitter
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here's a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter....
Social Media Makes The Sale
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. ...
Case Study: Social Referral Program Helps J. Hilburn
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here's what happened within the first 45 days of the program. ...
How to Use Email to Maximize Social Media Engagement
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of “Field of Dreams,” and doomed to fail. ...
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies...
Marketers Recommend a Google+ Presence
Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd....
7 Tips for Partnering with Mommy Bloggers
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic – and potential sales – back to your site. ...
5 2011 Holiday Tips to Spark 2012 Sales
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012. ...
Listening Is Social Media Cornerstone at Dell
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening....
Study: Men More Likely to do Social Shopping
Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites....
Is Facebook Commerce the Right Strategy for Your Business?
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz...
Facebook Campaigns Create "Likes," but Not Loyalty
As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But — as is true of any medium, major or minor — tailoring a message to inclusions automatically generates exclusions...
How Social Media Can Bridge the Multichannel Gap
To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels – such as a brand’s own web site and email lists. Social allows a brand to unlock the hidden power of their own customers and turn them into a successful marketing channel. Here are a few tips for executing a multichannel social marketing program – specifically one that leverages customer referrals....
Social Media's Growing Influence on ECommerce
In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories. ...
Video: Pinny Gniwisch on Social Commerce
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry. ...
Making Sense of Google+ and the +1 Button
Now with its new social network – Google+ – and the +1 buttons popping up all over the Web, Google is entering the social game in a massive way. With both of these new products, Google is giving people everywhere the ability to recommend content and benefit from recommendations made by people they know and trust....
How RadioShack Connects With Foursquare Users
Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall....
