Multichannel Merchant » Social Media
Social Media Marketing
5 Questions to Ask About Social Media Customer Support
For many businesses, the social media component is a critical element for their contact center. As a contact center is the extension of the brand, social media is an extension of the service. It is one more form of interaction that today’s public recognizes. ...
Social Video Marketing is Bigger Than the Sum of its Parts
You’ve probably been hearing talk about social video marketing, or SVM, and might be thinking that if you’re creating and posting video on YouTube, then you’re doing SVM. But true social video marketing recognizes the exponentially greater value of video that encourages audiences to share and add their own ideas to the mix, implicitly endorsing the message being conveyed. ...
Why Social Commerce Has Failed, and What Can Make It Work
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve. ...
5 Social Media Strategies to Boost Your SEO
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage....
Why Merchants Need to Take a Look at Pinterest
According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started....
5 Tips for an Effective Pinterest Strategy
Does your company sell chain saws? There are probably better places for your brand to be (at least for now). But with the right strategy, maybe one geared toward wives of men who are into power tools, you could be successful. So if you determine that Pinterest is a match for your business, here are five tips for using it effectively....
Why Your Brand Should Get Involved with Pinterest-- And How
No matter how pressed they are for time and social media resources, marketers should consider Pinterest as a tool for activating the buzz potential of their most influential fans...
How Social Media Transformed Speck Products
Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself....
Storify: Top Tweets From #IRWD2012
The attendees (and vendors) at the 2012 Internet Retailer Web Design show Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show....
Infographic: Merchants Have an Interest in Pinterest
With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it. ...
IBM's Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, one of the toughest is this: How do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients? ...
Social Media Users Not “Comfortable” Giving Credit Card Information
Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas and conducted online by Harris Interactive....
Use Email To Give Your Social Content Traction: 4 Tips
In social media, many marketers feel like they're speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email....
How Amazon Extends Its Brand with Facebook
As part of the review I looked at Amazon’s Facebook reach (number/ growth of followers), engagement (posts, likes, comments), technical optimization (brand name usage, linking, navigation), and reputation. The e-tailer scored well on all of these metrics. ...
Is Pinterest the Next Social Commerce Game Changer?
Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. The following infographic from Monetate introduces you to Pinterest and provides ideas on how to use the social pinboard to promote products, build community, and drive website traffic and conversions. ...
Social and Mobile Channels Will Evolve in 2012
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits....
Tips for Creating a B2B Social Media Plan
Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity. ...
3 Ways to Improve Social Commerce Campaigns
Retailers that want to move the needle on the social commerce metrics that matter most, including conversion rates and AOV, should follow these three rules....
Location-based Marketing Year in Review
2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011....
Free Shipping Day Offers Flood Facebook and Twitter
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here's a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter....
Social Media Makes The Sale
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. ...
Case Study: Social Referral Program Helps J. Hilburn
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here's what happened within the first 45 days of the program. ...
How to Use Email to Maximize Social Media Engagement
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of “Field of Dreams,” and doomed to fail. ...
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies...
Marketers Recommend a Google+ Presence
Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd....
