Facebook Social Media Marketing
How User-Generated Content Can Drive Facebook Acquisition
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it’s that lots of “smalls” add up to more than a few “bigs.” ...
How to Earn Trust in Facebook Commerce
Earning shoppers’ trust is hard enough on the ecommerce site, where as of 2010 more than 10% of consumers reported abandoning purchases because of privacy concerns, according to industry researcher Forrester. And on Facebook, which often draws fire for abruptly changing the way information is shared, there’s a whole new level of privacy hurdles to overcome. Luckily, merchants can go a long way toward earning that trust with a few simple changes that don’t require rebuilding their shopping apps. ...
Facebook IPO Will Draw Attention To Social Media Data Practices
Social media isn't at the "as goes Facebook, so goes the marketing world" level yet. But Facebook's impending initial public offering is likely to bring additional scrutiny onto its data gathering and use in social marketing practices – and, by extension, onto those of other marketers....
Best Practices for B2B Marketers Using Facebook
Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook....
2011 in Review: Merchants Get Facebook Savvy
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap. ...
How Macy's Made its Facebook Followers Believe
Many retailers pushed gift cards on Facebook this holiday season, but Macy’s focused on creating an interactive experience for all ages to enjoy. It was based on its perpetual “Believe” campaign, allowing fans to post holiday photos and watch a beautifully animated version of the “Yes, Virginia (There is a Santa Claus)” story. ...
Walmart's Facebook Page Caters to Broad Fan Base
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand—one that can be correlated to brand awareness statistics and conversion events. And even though Facebook is a bit like the Wild West, Walmart is doing an effective job at building and managing its Facebook presence....
Facebook: Engagement is More Important than "Likes"
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of "likes." But Facebook marketers need to understand the value of social media: Quality is more important than quantity....
Q&A: Dale Traxler Talks About Facebook Commerce
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce....
How to Use Facebook as a Prospecting Tool
Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect....
Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express' continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends....
MLB Teams Enjoying One-Way Facebook Conversations
TIM PARRY: Major League Baseball deserves an for the way it's treating its fans on Facebook. It appears MLB has unified its 30 teams' official Facebook...
Facebook and Google Getting In On Daily Deals
When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space....
GameStop Says “Game On” to Social Commerce
GRAPEVINE, Texas & SAN FRANCISCO--(BUSINESS WIRE)--Today, GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans™ solution. GameStop, which is ranked #115 on Internet Retailer’s Top 500 List and 3rd in the sub-category of Toys/Hobbies, is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans. The GameStop ShopFans™ storefront can be accessed at http://apps.facebook.com/gamestopshop/. ...
Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins
How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore...
Give People a Reason to "Like" You on Facebook
There's a reason you want people to like you on Facebook: For marketers, a “like” is almost as powerful as an email address, said ecommerce platform provider MarketLive founder/chairman Ken Burke during a session at the NEMOA Spring Conference in Boston. ...
What You Need to Know About Facebook’s New Messaging Platform
In introducing Facebook’s integrated messaging platform on Nov. 15, CEO Mark Zuckerberg made a point of repeating that the new feature was not an email service. Nor was it “an email killer,” he said. So what is Facebook’s new offering, and what effect will it have on marketers?...
WWF Launches Gift Catalog on Facebook
The adoptions and all other items in WWF’s gift catalog, including WWF-branded gear and apparel, are connected to Facebook’s “Like” and “Share” features, allowing supporters to create virtual wish lists. The Gift Center is built into Facebook’s iframe, providing supporters the ability to make a donation without ever leaving Facebook’s. The secure process is powered by WWF’s existing Gift Center website. ...
Merchants Face Up to Facebook
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook...
How to Convert Facebook Fans Into Customers
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this....
Focus on Facebook to Drive Social Success
Every merchant is talking about social media, and there plenty of opinions about how to do it right. ...
Sierra Trading Post Launches Twitter Promotion
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms....
How to Build Your Online Community
If you have a Twitter feed and a Facebook page, it doesn't mean you've built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club....
How Lehman’s Uses Social Media
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media....
