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Facebook Social Media MarketingFeb 17, 2014 3:32 PM By Dr. Melody King
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
Facebook Social Media MarketingJan 30, 2014 12:40 PM By Erin Lynch
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
Facebook Social Media MarketingSep 06, 2013 12:22 PM By Erin Lynch
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
Facebook Social Media MarketingAug 20, 2013 11:18 AM By Erin Lynch
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
Facebook Social Media MarketingAug 01, 2013 2:40 PM By Erin Lynch
As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.
Facebook Social Media MarketingJul 30, 2013 10:12 AM By Erin Lynch
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
Facebook Social Media MarketingJul 02, 2013 3:17 PM By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
Facebook Social Media MarketingJun 27, 2013 10:38 AM By Erin Lynch
After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.
Facebook Social Media MarketingJun 26, 2013 1:41 PM By Erin Lynch
Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.
Facebook Social Media MarketingJun 19, 2013 11:55 AM By Erin Lynch
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.