Facebook: Engagement is More Important than “Likes”

Nov 03, 2011 6:54 PM  By

If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.”

But Facebook marketers need to understand the value of social media: Quality is more important than quantity.

Matt Britton, founder and CEO of marketing agency Mr. Youth, says brands and merchants have come up with creative ways to drive likes, and that is not indicative of how well they engage with their Facebook community.

In this video, shot during a break at the Social Media Worldforum on Nov. 2 in New York, Britton explains the difference between likes and engagement to Tim Parry, senior writer at Multichannel Merchant.