GameStop Says “Game On” to Social Commerce

Apr 07, 2011 5:30 PM  By

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans™ solution. GameStop, which is ranked #115 on Internet Retailer’s Top 500 List and 3rd in the sub-category of Toys/Hobbies, is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans. The GameStop ShopFans™ storefront can be accessed at http://apps.facebook.com/gamestopshop/.

“Social commerce on Facebook is a natural complement to our trusted store and online networks,” said Kelly Mulroney, vice president of ecommerce at GameStop. “We have millions of customers already engaging with us on Facebook, and ShopFans gives those loyal fans more reasons than ever to shop GameStop across multiple channels.”

The store launch reflects the rapid innovation of Facebook commerce, from early days of rigid store templates and widgets, to now full blown cutting edge shopping experiences. GameStop’s Facebook store utilizes more rich media, like product videos, reviews and ratings, store finders, product carousels, likes and shares, than any store ever launched in Facebook. The GameStop store shows the beginning trend of truly customizable experiences and best of breed technologies embedded directly in Facebook. The showcase store is set to usher in a new era of Facebook store development by top retailers which utilize the most cutting edge technologies available, enabling social shopping experiences to support the rapid growth of Facebook commerce.

“We are on the cusp of the Second Internet (the Social Internet) where retailers that leverage interconnectivity and engage with their customers in the dialogue in creative and authentic ways will be the clear winners,” said Lou Kerner, Social Media Analyst for Wedbush Securities. “GameStop’s new Facebook store provides a blueprint for the new social store, where design, usability, and the cool factor are now seamlessly integrated with the Facebook social graph. This store is a game changer for the burgeoning f-commerce industry.”

Through ShopFans technology, GameStop will introduce two industry “firsts” to its Facebook community. GameStop will be the first online retailer to enable fans to purchase “pre-orders” on hot games for guaranteed in-store delivery pick up, thereby integrating its online and offline operations in Facebook. Second, GameStop’s Facebook store allows its fans to earn and redeem points when making purchases in Facebook in its PowerUp Rewards™ loyalty program, already eight million plus members strong. These functionalities and its storefront will be seamlessly integrated into Facebook’s social graph, allowing fans to promote and discuss upcoming titles and new releases with the option to purchase directly from the McAfee secured storefront.

“Gamers and affinity groups are always creating buzz online and through word of mouth for games and entertainment brands,” said John Underwood, COO of Adgregate Markets. “ShopFans is a perfect fit for GameStop to turn customers’ social conversations into purchase conversions while they’re in their preferred online destination.”

Adgregate’s ShopFans is the only secure social commerce solution on Facebook, publicly endorsed by security and privacy heavyweights: Symantec’s VeriSign, McAfee, and TRUSTe.