Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
Many retailers pushed gift cards on Facebook this holiday season, but Macy
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.