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Facebook Social Media MarketingMay 28, 2012 7:32 PM By MCM staff
Facebook Social Media MarketingApr 16, 2012 2:47 AM By Chris Baggott
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
Facebook Social Media MarketingApr 10, 2012 2:53 AM By Ken Burke
Facebook Social Media MarketingMar 30, 2012 10:13 PM By MCM staff
Facebook Social Media MarketingDec 30, 2011 3:49 AM By Tim Parry
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
Facebook Social Media MarketingDec 28, 2011 10:40 PM By Janice Smithers
Many retailers pushed gift cards on Facebook this holiday season, but Macy
Facebook Social Media MarketingNov 22, 2011 2:47 AM By Janice Smithers
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand
Facebook Social Media MarketingNov 03, 2011 6:54 PM By MCM staff
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.
Facebook Social Media MarketingSep 04, 2011 6:08 AM By MCM staff
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
Facebook Social Media MarketingMay 17, 2011 9:04 PM By Tim Parry
Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.