Facebook Social Media Marketing ARCHIVE

4 Tips for Leveraging Facebook Sponsored Stories  May 28, 2012 7:32 PM By MCM staff

Perhaps you

How User-Generated Content Can Drive Facebook Acquisition  Apr 16, 2012 2:47 AM By Chris Baggott

One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

4 Things Merchants Need to Know About Facebook Timeline  Mar 30, 2012 10:13 PM By MCM staff


2011 in Review: Merchants Get Facebook Savvy  Dec 30, 2011 3:49 AM By Tim Parry

The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.

How Macy’s Made its Facebook Followers Believe  Dec 28, 2011 10:40 PM By Janice Smithers

Many retailers pushed gift cards on Facebook this holiday season, but Macy

Walmart’s Facebook Page Caters to Broad Fan Base  Nov 22, 2011 2:47 AM By Janice Smithers

Building online followers and driving online engagement is a valid goal for any retailer with a strong brand

Facebook: Engagement is More Important than “Likes”  Nov 03, 2011 6:54 PM By MCM staff

If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.

Q&A: Dale Traxler Talks About Facebook Commerce  Sep 04, 2011 6:08 AM By MCM staff

The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.

How to Use Facebook as a Prospecting Tool  May 17, 2011 9:04 PM By Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

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