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Facebook Social Media Marketing ARCHIVE

How to Use Facebook as a Prospecting Tool  May 17, 2011 9:04 PM By Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook  May 03, 2011 4:03 PM By MCM staff

The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.

MLB Teams Enjoying One-Way Facebook Conversations  May 01, 2011 9:30 PM By MCM staff

TIM PARRY: Major League Baseball deserves an for the way it’s treating its fans on Facebook. It appears MLB has unified its 30 teams’ official Facebook

Facebook and Google Getting In On Daily Deals  Apr 19, 2011 10:39 PM By Tim Parry

When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.

GameStop Says “Game On” to Social Commerce  Apr 07, 2011 5:30 PM By MCM staff

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate

Give People a Reason to ‘Like’ You on Facebook  Mar 03, 2011 5:51 PM By Tim Parry

There’s a reason you want people to like you on Facebook: For marketers, a

WWF Launches Gift Catalog on Facebook  Oct 28, 2010 5:18 PM By Jim Tierney

The adoptions and all other items in WWF

Merchants Face Up to Facebook  Jul 01, 2010 9:30 PM By Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

How to Convert Facebook Fans Into Customers  Jun 01, 2010 9:05 PM By MCM staff

Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.

Focus on Facebook to Drive Social Success  Feb 16, 2010 8:03 PM By Kevin Ertell

Every merchant is talking about social media, and there plenty of opinions about how to do it right.






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