Melrose Jewelers Expands Brand Through Social Media Optimization Success

Apr 19, 2011 6:49 PM  By

LOS ANGELES, CA–(Marketwire – April 19, 2011) – Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.

Vanessa Puzio of Melrose Jewelers states, “After closing 2010 with over $10.6 million in revenues, our online marketing strategy for 2011 is geared toward maximizing our brand awareness, social credibility and user experience. Our marketing department has tweaked numerous campaigns in our portfolio in order to innovate and build on our previous success. This is an exciting year for Melrose, and we appreciate all the great interaction we’re receiving on Facebook and other social outlets.”

Krishan Agarwal, President of Melrose Jewelers, adds, “It’s a priority of ours to attract and appeal to new demographics online. The head of our marketing department, Kyle Mitnick, has implemented the necessary components to help us achieve and exceed the aggressive revenue goals we’ve set for 2011. Although we can’t divulge specifics, let’s just say we’re off to an exceptional start and look forward to having the best Q2 yet.”

Since the company’s inception in 2004, Krishan has single-handedly grown the company to over 70 full time employees, opened offices in 4 countries, and surpassed enormous obstacles during the second worst economy in history to increase revenues by 212% since 2008. In addition to MelroseJewelers.com, Mr. Agarwal also manages Lakshmi Capital Partners, a long/short equity hedge fund based in Los Angeles. Through this platform, he has spearheaded venture capital investments including Sangart, LLC, a synthetic blood manufacturer with products in Phase III testing, Tocagen, LLC, a leading cancer therapeutic company with products in Phase II testing, and Withoutabox, LLC, an online film distribution service which was acquired by Amazon.com in 2008.