Social Media ARCHIVE

5 Questions to Ask About Social Media Customer Support  May 08, 2012 3:58 AM By Phillip Crowe

For many businesses, the social media component is a critical element for their contact center. As a contact center is the extension of the brand, social media is an extension of the service. It is one more form of interaction that today

Social Video Marketing is Bigger Than the Sum of its Parts  Apr 20, 2012 11:54 PM By Dr. Melody King


How User-Generated Content Can Drive Facebook Acquisition  Apr 16, 2012 2:47 AM By Chris Baggott

One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it

Why Social Commerce Has Failed, and What Can Make It Work  Apr 14, 2012 2:53 AM By MCM staff

Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

4 Things Merchants Need to Know About Facebook Timeline  Mar 30, 2012 10:13 PM By MCM staff


5 Social Media Strategies to Boost Your SEO  Mar 08, 2012 11:53 PM By Diane Buzzeo

While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.

Why Merchants Need to Take a Look at Pinterest  Mar 08, 2012 7:16 PM By Blair Lyon

According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.

5 Tips for an Effective Pinterest Strategy  Mar 06, 2012 9:46 PM By Stephen Bulger

Does your company sell chain saws? There are probably better places for your brand to be (at least for now). But with the right strategy, maybe one geared toward wives of men who are into power tools, you could be successful. So if you determine that Pinterest is a match for your business, here are five tips for using it effectively.

How Social Media Transformed Speck Products  Feb 28, 2012 10:59 PM By Jim Tierney

Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.

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