MULTICHANNEL MERCHANT » SOCIAL MEDIA
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.
According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.
Does your company sell chain saws? There are probably better places for your brand to be (at least for now). But with the right strategy, maybe one geared toward wives of men who are into power tools, you could be successful. So if you determine that Pinterest is a match for your business, here are five tips for using it effectively.
Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.
The attendees (and vendors) at the 2012 Internet Retailer Web Design show Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show.