MULTICHANNEL MERCHANT » SOCIAL MEDIA
Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.
The attendees (and vendors) at the 2012 Internet Retailer Web Design show Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show.
With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it.
Social media users
As part of the review I looked at Amazon
Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. The following infographic from Monetate introduces you to Pinterest and provides ideas on how to use the social pinboard to promote products, build community, and drive website traffic and conversions.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers
Retailers that want to move the needle on the social commerce metrics that matter most, including conversion rates and AOV, should follow these three rules.
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.