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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social MediaDec 28, 2011 10:40 PM By Janice Smithers
Many retailers pushed gift cards on Facebook this holiday season, but Macy
Social MediaDec 20, 2011 2:12 AM By MCM staff
2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they
Social MediaDec 16, 2011 10:13 PM By Tim Parry
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.
Social MediaDec 15, 2011 7:52 AM By MCM staff
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.
Social MediaNov 22, 2011 2:47 AM By Janice Smithers
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand
Social MediaNov 19, 2011 10:34 PM By MCM staff
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here’s what happened within the first 45 days of the program.
Social MediaNov 14, 2011 9:45 PM By Debra Ellis
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of
Social MediaNov 11, 2011 11:06 PM By Taylor Holiday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies
Social MediaNov 10, 2011 7:24 PM By MCM staff
Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.
Social MediaNov 08, 2011 1:47 AM By Tim Parry
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic