MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here’s what happened within the first 45 days of the program.
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of
As consumers log on ready to spend, make sure your deal is top of mind with these strategies
Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.