Social Media ARCHIVE

How Macy’s Made its Facebook Followers Believe  Dec 28, 2011 10:40 PM By Janice Smithers

Many retailers pushed gift cards on Facebook this holiday season, but Macy

Location-based Marketing Year in Review  Dec 20, 2011 2:12 AM By MCM staff

2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they

Free Shipping Day Offers Flood Facebook and Twitter  Dec 16, 2011 10:13 PM By Tim Parry

Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.

Social Media Makes The Sale  Dec 15, 2011 7:52 AM By MCM staff

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.

Walmart’s Facebook Page Caters to Broad Fan Base  Nov 22, 2011 2:47 AM By Janice Smithers

Building online followers and driving online engagement is a valid goal for any retailer with a strong brand

Case Study: Social Referral Program Helps J. Hilburn  Nov 19, 2011 10:34 PM By MCM staff

In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here’s what happened within the first 45 days of the program.

How to Use Email to Maximize Social Media Engagement  Nov 14, 2011 9:45 PM By Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of

5 Tips On How Your Business Can Leverage Social Media For Cyber Monday  Nov 11, 2011 11:06 PM By Taylor Holiday

As consumers log on ready to spend, make sure your deal is top of mind with these strategies

Marketers Recommend a Google+ Presence  Nov 10, 2011 7:24 PM By MCM staff

Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.

7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic






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