Social Media ARCHIVE

5 2011 Holiday Tips to Spark 2012 Sales  Nov 07, 2011 6:21 PM By Debra Ellis

The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.

Listening Is Social Media Cornerstone at Dell  Nov 03, 2011 11:25 PM By Jim Tierney

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company

Facebook: Engagement is More Important than “Likes”  Nov 03, 2011 6:54 PM By MCM staff

If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.

Twitter Time: Tweets From Apps World and Social Media World Forum  Nov 02, 2011 5:38 AM By MCM staff

Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.

Study: Men More Likely to do Social Shopping  Oct 30, 2011 10:58 PM By Tim Parry

Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

Is Facebook Commerce the Right Strategy for Your Business?  Oct 03, 2011 9:30 PM By Tim Parry

Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz

Facebook Campaigns Create “Likes,” but Not Loyalty  Oct 01, 2011 9:30 PM By Herschell Gordon Lewis

As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

How Social Media Can Bridge the Multichannel Gap  Oct 01, 2011 1:20 AM By Trevor Legwinski

To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels

Video: Pinny Gniwisch on Social Commerce  Sep 14, 2011 5:01 PM By MCM staff

Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.






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