Social Media ARCHIVE

Facebook: Engagement is More Important than “Likes”  Nov 03, 2011 6:54 PM By MCM staff

If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.

Twitter Time: Tweets From Apps World and Social Media World Forum  Nov 02, 2011 5:38 AM By MCM staff

Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.

Study: Men More Likely to do Social Shopping  Oct 30, 2011 10:58 PM By Tim Parry

Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

Is Facebook Commerce the Right Strategy for Your Business?  Oct 03, 2011 9:30 PM By Tim Parry

Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz

Facebook Campaigns Create “Likes,” but Not Loyalty  Oct 01, 2011 9:30 PM By Herschell Gordon Lewis

As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

How Social Media Can Bridge the Multichannel Gap  Oct 01, 2011 1:20 AM By Trevor Legwinski

To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels

Video: Pinny Gniwisch on Social Commerce  Sep 14, 2011 5:01 PM By MCM staff

Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.

Q&A: Dale Traxler Talks About Facebook Commerce  Sep 04, 2011 6:08 AM By MCM staff

The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.

Making Sense of Google+ and the +1 Button  Aug 09, 2011 2:12 AM By Nadim Hossain

Now with its new social network






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