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Social Media ARCHIVE

Q&A: Dale Traxler Talks About Facebook Commerce  Sep 04, 2011 6:08 AM By MCM staff

The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.

Making Sense of Google+ and the +1 Button  Aug 09, 2011 2:12 AM By Nadim Hossain

Now with its new social network

How RadioShack Connects With Foursquare Users  Jun 22, 2011 9:46 PM By Tim Parry

Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.

Roaman’s Execs Share The Reinvention of Brand  May 26, 2011 1:44 AM By Melissa Dowling

It

Opinion: Be Multichannel, Not A “Channel Trender”  May 21, 2011 1:04 AM By Jonathan Larsen

As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?

How to Use Facebook as a Prospecting Tool  May 17, 2011 9:04 PM By Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Social Media Panel Offers Sage Advice  May 05, 2011 9:38 PM By Jim Tierney

To do social media or not to do social media, that was the question during Tuesday

Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook  May 03, 2011 4:03 PM By MCM staff

The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.

MLB Teams Enjoying One-Way Facebook Conversations  May 01, 2011 9:30 PM By MCM staff

TIM PARRY: Major League Baseball deserves an for the way it’s treating its fans on Facebook. It appears MLB has unified its 30 teams’ official Facebook

Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program  Apr 21, 2011 5:13 PM By MCM staff

Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original and authentic pet care and health content, which is simultaneously relevant to the Hartz






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