Social Media ARCHIVE

Melrose Jewelers Expands Brand Through Social Media Optimization Success  Apr 19, 2011 6:49 PM By MCM staff

Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.

ShopSocially Unveils Social Commerce Suite for Retailers and Reveals Key Stats  Apr 09, 2011 6:27 PM By MCM staff

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–ShopSocially today announced the general availability of its social commerce suite

GameStop Says “Game On” to Social Commerce  Apr 07, 2011 5:30 PM By MCM staff

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate

Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big  Mar 22, 2011 9:01 PM By Tim Parry

When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the brands, both owned by Carter’s, are hip to 21st-century social media.

Social Skills: What Merchants Can Learn From Charlie Sheen  Mar 08, 2011 9:54 PM By Tim Parry

Let’s look into what Charlie Sheen is doing right, and wrong, in social media, and what lessons merchants can learn from it

Give People a Reason to ‘Like’ You on Facebook  Mar 03, 2011 5:51 PM By Tim Parry

There’s a reason you want people to like you on Facebook: For marketers, a

Email and Social Media: Better together  Mar 01, 2011 10:30 PM By Sherry Chiger

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even

Social Studies: Harry & David  Feb 22, 2011 10:47 PM By Tim Parry

Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.

Five Tips to Sell Social Media to Skeptics  Feb 19, 2011 8:09 PM By Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.

How to Engage Your Fans on Facebook  Feb 17, 2011 2:26 AM By Tim Parry

Still using your Facebook page to push product to your followers? People aren






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