Social Media ARCHIVE

Survey: Consumers Want Social Sign-in Option on Merchant Sites  Feb 10, 2011 9:52 PM By Tim Parry

Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result.

Leveraging Social Media for SEO  Feb 01, 2011 10:30 PM By Stephan Spencer

Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still

Social Media Having an Impact on Email  Dec 07, 2010 2:10 AM By Justin Gottlieb

If you

Ten Social Media Mishaps to Avoid  Nov 30, 2010 9:36 PM By Tim Parry

Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.

WWF Launches Gift Catalog on Facebook  Oct 28, 2010 5:18 PM By Jim Tierney

The adoptions and all other items in WWF

How LinkedIn Helps Trainer’s Warehouse Engage Customers  Sep 16, 2010 6:26 PM By Melissa Dowling

Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer

Merchants Face Up to Facebook  Jul 01, 2010 9:30 PM By Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

Twelve Tips for Successful Tweeting  Jun 24, 2010 2:18 AM By Tom Funk

Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.

How Whole Foods and LiveStrong Measure Twitter’s ROI  Jun 16, 2010 12:45 AM By Tim Parry

Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?

Why B-to-B Merchants Should Engage in Social Media  Jun 07, 2010 8:50 PM By John Fairley

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it






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