Social Media ARCHIVE

Five Tips to Sell Social Media to Skeptics  Feb 19, 2011 8:09 PM By Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.

How to Engage Your Fans on Facebook  Feb 17, 2011 2:26 AM By Tim Parry

Still using your Facebook page to push product to your followers? People aren

Survey: Consumers Want Social Sign-in Option on Merchant Sites  Feb 10, 2011 9:52 PM By Tim Parry

Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result.

Leveraging Social Media for SEO  Feb 01, 2011 10:30 PM By Stephan Spencer

Now that has overtaken as the most used website on the Internet, some are questioning whether search engine optimization is still

Social Media Having an Impact on Email  Dec 07, 2010 2:10 AM By Justin Gottlieb

If you

Ten Social Media Mishaps to Avoid  Nov 30, 2010 9:36 PM By Tim Parry

Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.

WWF Launches Gift Catalog on Facebook  Oct 28, 2010 5:18 PM By Jim Tierney

The adoptions and all other items in WWF

How LinkedIn Helps Trainer’s Warehouse Engage Customers  Sep 16, 2010 6:26 PM By Melissa Dowling

Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer

Merchants Face Up to Facebook  Jul 01, 2010 9:30 PM By Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

Twelve Tips for Successful Tweeting  Jun 24, 2010 2:18 AM By Tom Funk

Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.

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