Operations Summit



Social Media ARCHIVE

How Whole Foods and LiveStrong Measure Twitter’s ROI  Jun 16, 2010 12:45 AM By Tim Parry

Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?

Why B-to-B Merchants Should Engage in Social Media  Jun 07, 2010 8:50 PM By John Fairley

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it

How to Convert Facebook Fans Into Customers  Jun 01, 2010 9:05 PM By MCM staff

Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.

Multichannel Merchant Survey Shows Merchants Not So Social  Apr 20, 2010 8:29 PM By Tim Parry

Are multichannel marketers making the most of social media? They

Experts Weigh In on Target’s Smith & Hawken Web Strategy  Apr 16, 2010 11:42 PM By Tim Parry

Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message

Three Steps to Add Social Technologies to Your Site  Apr 06, 2010 2:24 AM By MCM staff

Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.

Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime  Mar 25, 2010 10:00 PM By Tim Parry

New York

Live from the MRC Conference: How Social Media is Moving the E-commerce Needle  Mar 18, 2010 7:02 PM By Melissa Dowling

Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?

Play Foursquare to Grow Your Brand Advocate Base  Mar 04, 2010 10:05 PM By Lisa Wehr

If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.

Focus on Facebook to Drive Social Success  Feb 16, 2010 8:03 PM By Kevin Ertell

Every merchant is talking about social media, and there plenty of opinions about how to do it right.

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