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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social MediaJun 07, 2010 8:50 PM By John Fairley
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
Social MediaJun 01, 2010 9:05 PM By MCM staff
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.
Social MediaApr 20, 2010 8:29 PM By Tim Parry
Are multichannel marketers making the most of social media? They
Social MediaApr 16, 2010 11:42 PM By Tim Parry
Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message
Social MediaApr 06, 2010 2:24 AM By MCM staff
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
Social MediaMar 25, 2010 10:00 PM By Tim Parry
Social MediaMar 18, 2010 7:02 PM By Melissa Dowling
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
Social MediaMar 04, 2010 10:05 PM By Lisa Wehr
If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.
Social MediaFeb 16, 2010 8:03 PM By Kevin Ertell
Every merchant is talking about social media, and there plenty of opinions about how to do it right.
Social MediaFeb 09, 2010 4:26 PM By Lisa Wehr
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.