MULTICHANNEL MERCHANT » SOCIAL MEDIA
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.
Are multichannel marketers making the most of social media? They
Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.
Every merchant is talking about social media, and there plenty of opinions about how to do it right.
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one