Social Media ARCHIVE

How to Convert Facebook Fans Into Customers  Jun 01, 2010 9:05 PM By MCM staff

Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.

Multichannel Merchant Survey Shows Merchants Not So Social  Apr 20, 2010 8:29 PM By Tim Parry

Are multichannel marketers making the most of social media? They

Experts Weigh In on Target’s Smith & Hawken Web Strategy  Apr 16, 2010 11:42 PM By Tim Parry

Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message

Three Steps to Add Social Technologies to Your Site  Apr 06, 2010 2:24 AM By MCM staff

Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.

Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime  Mar 25, 2010 10:00 PM By Tim Parry

New York

Live from the MRC Conference: How Social Media is Moving the E-commerce Needle  Mar 18, 2010 7:02 PM By Melissa Dowling

Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?

Play Foursquare to Grow Your Brand Advocate Base  Mar 04, 2010 10:05 PM By Lisa Wehr

If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.

Focus on Facebook to Drive Social Success  Feb 16, 2010 8:03 PM By Kevin Ertell

Every merchant is talking about social media, and there plenty of opinions about how to do it right.

How Real-Time Search is Changing Social Media  Feb 09, 2010 4:26 PM By Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.

Macy’s Looking for the Sweetest Tweet  Feb 02, 2010 9:56 PM By Tim Parry

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one






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