Operations Summit



Social Media ARCHIVE

How Real-Time Search is Changing Social Media  Feb 09, 2010 4:26 PM By Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.

Macy’s Looking for the Sweetest Tweet  Feb 02, 2010 9:56 PM By Tim Parry

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one

Five Social Media Guidelines to Adhere to in 2010  Jan 13, 2010 12:04 AM By Lisa Wehr

Plain and simple, social media is here to stay. And your presence is required. Here

Elfing Himself: Q&A With Office Max’s Bob Thacker  Dec 01, 2009 1:04 AM By Tim Parry

Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.

Fairytale Brownies Finds Followers With Twitter  Dec 01, 2009 12:57 AM By Tim Parry

It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.

In Social Media, Point-of-View Equals ROI  Nov 14, 2009 4:18 AM By Drew Neisser

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this

Sierra Trading Post Launches Twitter Promotion  Oct 27, 2009 9:17 PM By Tim Parry

Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.

Content is King of Social Marketing  Oct 20, 2009 9:31 PM By Michael Greenberg

Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.

Companies Banning Social Media At Work  Oct 09, 2009 4:05 AM By Tim Parry

According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.

How to Build Your Online Community  Oct 08, 2009 8:20 PM By Tim Parry

If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.

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