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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Plain and simple, social media is here to stay. And your presence is required. Here
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.
Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.
According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.
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