MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social MediaFeb 02, 2010 9:56 PM By Tim Parry
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Social MediaJan 13, 2010 12:04 AM By Lisa Wehr
Plain and simple, social media is here to stay. And your presence is required. Here
Social MediaDec 01, 2009 1:04 AM By Tim Parry
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Social MediaDec 01, 2009 12:57 AM By Tim Parry
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Social MediaNov 14, 2009 4:18 AM By Drew Neisser
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Social MediaOct 27, 2009 9:17 PM By Tim Parry
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.
Social MediaOct 20, 2009 9:31 PM By Michael Greenberg
Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.
Social MediaOct 09, 2009 4:05 AM By Tim Parry
According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.
Social MediaOct 08, 2009 8:20 PM By Tim Parry
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.
Social MediaOct 06, 2009 11:35 PM By Tim Parry
Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.