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Social Media ARCHIVE

Social Media Declining for Online Purchases  May 22, 2013 2:00 PM By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

Getting Social with Customer Service  May 21, 2013 2:28 PM By Erin Lynch

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

The Rise of Pinterest in Ecommerce  Apr 29, 2013 2:44 PM By Erin Lynch

Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales

Make Pinterest the New Home for Your Videos  Apr 22, 2013 5:44 PM By Dr. Melody King

No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy  Apr 16, 2013 8:47 PM By

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ […]

Marketers Need to Stop Pushing and Start Listening  Apr 16, 2013 7:19 PM By Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart  Apr 13, 2013 4:37 PM By Tim Parry

It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.

How to Address Unhappy Customers on Facebook and Twitter  Apr 01, 2013 6:20 PM By Erin Lynch

In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.

Pinterest Introduces Web Analytics Platform  Mar 13, 2013 1:06 PM By Daniela Forte

Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.






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