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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social MediaMay 22, 2013 2:00 PM By Erin Lynch
Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.
Social MediaMay 21, 2013 2:28 PM By Erin Lynch
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
Social MediaMay 01, 2013 8:24 PM By Erin Lynch
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
Social MediaApr 29, 2013 2:44 PM By Erin Lynch
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
Social MediaApr 22, 2013 5:44 PM By Dr. Melody King
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Social MediaApr 16, 2013 7:19 PM By Erin Lynch
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
Social MediaApr 13, 2013 4:37 PM By Tim Parry
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
Social MediaApr 01, 2013 6:20 PM By Erin Lynch
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Social MediaMar 13, 2013 1:06 PM By Daniela Forte
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
Social MediaMar 12, 2013 10:53 AM By MCM staff
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.