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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Social MediaMar 12, 2013 10:53 AM By MCM staff
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
Social MediaMar 05, 2013 9:38 AM By Erin Lynch
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.
Social MediaFeb 06, 2013 2:47 PM By Erin Lynch
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Social MediaFeb 04, 2013 7:24 PM By Ben Straley
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.
Social MediaJan 22, 2013 11:57 AM By MCM staff
Social MediaJan 16, 2013 8:08 PM By Todd Parsons
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Social MediaJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
Social MediaJan 08, 2013 9:30 PM By MCM staff
Social MediaDec 10, 2012 8:14 PM By Erin Lynch
Social MediaNov 23, 2012 11:27 PM By MCM staff
We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.