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MULTICHANNEL MERCHANT » SOCIAL MEDIA
Strategies for social engagement appear to vary greatly from retailer to retailer
Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
For ages, people have asked peers they trust for recommendations on products and services. Today, whether it
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
@NikeFootball, no not that kind of football, unveiled it’s latest soccer cleat through a really cool video on Twitter today. What better way to engage your soccer fans than with a cleaver video of professional FC Barcelona midfielder
The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.
What better way to spend the summer than outside grilling up some juicy steaks? To coincide with a recent television marketing campaign promoting it’s steaks, Wal-Mart took to Twitter today to show the world exactly how to create the perfect grill marks.
During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.
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