Social Media ARCHIVE

Facebook Launches New Gift Program  Sep 28, 2012 6:56 PM By Erin Lynch

Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants

Social Networks Turning Into Ecommerce Marketplaces  Sep 20, 2012 12:32 AM By Manish Chowdhary

Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.

The 6 Fail-Proof Ways to Social-Proof Your Website  Sep 18, 2012 9:40 PM By MCM staff

For ages, people have asked peers they trust for recommendations on products and services. Today, whether it

4 Tips to Better Understand Pinterest’s Potential  Sep 18, 2012 5:48 PM By Brittany Landenberger

These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester

Social Testimonials for the Top 20 Retailers Attending  Sep 15, 2012 7:52 PM By MCM staff

ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.

Nike Gives Andrés Iniesta Control with New CTR360 Maestri III Cleat  Aug 23, 2012 11:44 PM By Erin Lynch

@NikeFootball, no not that kind of football, unveiled it’s latest soccer cleat through a really cool video on Twitter today. What better way to engage your soccer fans than with a cleaver video of professional FC Barcelona midfielder

Fly with the Hawks with REI  Aug 22, 2012 1:18 AM By Erin Lynch

The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.

Wal-Mart Shows Us How to Grill  Aug 18, 2012 1:20 AM By Erin Lynch

What better way to spend the summer than outside grilling up some juicy steaks? To coincide with a recent television marketing campaign promoting it’s steaks, Wal-Mart took to Twitter today to show the world exactly how to create the perfect grill marks.

DSW Builds Shoe-lover Community with Social Media  Aug 16, 2012 6:02 PM By Tim Parry

During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.

Why Retailers Need to be Responsive in Social Media  Aug 16, 2012 4:43 PM By MCM staff


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