MULTICHANNEL MERCHANT » SOCIAL MEDIA
The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:
We are proud to unveil the official @USOlympic Team Opening Ceremony uniforms bit.ly/RLOC2012 #London2012 twitter.com/RalphLauren/st
According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing themselves via social media channels.
Zoo York uses Twitter to announce “The Chaz Ortiz Video,” an exclusive full-length video of street skating.
Zappos reminds us on Twitter what a historical day this is. Imagine what music would look like if these two never met.
Watch the video closely – it appears the Moosejaw team also used some olive loaf…
Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point
Merchants believe social media is their next best hope, and they are moving rapidly to experiment.
For many businesses, the social media component is a critical element for their contact center. As a contact center is the extension of the brand, social media is an extension of the service. It is one more form of interaction that today