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Social Media ARCHIVE

Why Retailers Should Get On Board With Pinterest  Jul 19, 2012 11:31 PM By MCM staff

Click to enlarge this infographic from Milo. …

Twittersphere is Abuzz with the Marketplace Equity Act  Jul 19, 2012 10:11 PM By MCM staff

Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.

Twitterific Tweets from the MeritDirect Co-op  Jul 13, 2012 11:04 PM By Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:

Ralph Lauren Unveils U.S. Olympic Team Uniforms  Jul 10, 2012 11:13 PM By Erin Lynch

We are proud to unveil the official @USOlympic Team Opening Ceremony uniforms bit.ly/RLOC2012 #London2012 twitter.com/RalphLauren/st

MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media  Jul 10, 2012 2:28 AM By Tim Parry

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing themselves via social media channels.

Zoo York Rolls Out New Video  Jul 09, 2012 10:45 PM By Erin Lynch

Zoo York uses Twitter to announce “The Chaz Ortiz Video,” an exclusive full-length video of street skating.

Paul Meet John, John Meet Paul  Jul 07, 2012 12:04 AM By Erin Lynch

Zappos reminds us on Twitter what a historical day this is. Imagine what music would look like if these two never met.

Tweet of the Day: Bologna, Moosejaw!  Jul 06, 2012 7:20 AM By MCM staff

Watch the video closely – it appears the Moosejaw team also used some olive loaf…

Two Steps to Leverage the Power of Twitter  Jun 16, 2012 1:43 AM By Susan Hanshaw

Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point

Publisher’s Note: The Social Media Honeymoon Is Over  Jun 01, 2012 11:16 PM By Ellen Shannon

Merchants believe social media is their next best hope, and they are moving rapidly to experiment.






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