Video: Pinny Gniwisch on Social Commerce

Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Simply put, Gniwisch says we're not seeing results from social commerce campaigns because merchants are not investing in social commerce campaigns. 

Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.