Twitter Social Media Marketing
Twitter Time: Tweets From Apps World and Social Media World Forum
Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum....
How to Use Twitter as a Reactivation Strategy
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won’t scale, the truth is that we have seen response rates to Twitter outreaches run consistently between 21% and 43% for our clients’ campaigns....
Social Skills: Carter's and OshKosh B'gosh's Baby Steps are Big
When it comes to children's apparel and accessories, you don't get more old-school than Carter's or OshKosh B'gosh. But the brands, both owned by Carter's, are hip to 21st-century social media. ...
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening. ...
How Whole Foods and LiveStrong Measure Twitter's ROI
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?...
How Real-Time Search is Changing Social Media
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits....
Macy's Looking for the Sweetest Tweet
Macy's is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one ¼ karat diamond daily the person who sent the "sweetest tweet" that includes the hashtag #SweetestTweet, and a three-stone diamond anniversary ring to one grand prize winner....
Fairytale Brownies Finds Followers With Twitter
It's not about the number of Twitter followers and the percentages for Fairytale Brownies. It's about interacting with customers and engaging in conversation. ...
Sierra Trading Post Launches Twitter Promotion
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms....
How to Build Your Online Community
If you have a Twitter feed and a Facebook page, it doesn't mean you've built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club....
Twitter Better for Nonsense than Business Sense
Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there's a lot of clutter to cut through. More than 40% of all tweets are "pointless babble." ...
Sinking Your Teeth Into Twitter and Facebook
You've got your company on Twitter, you set up a Facebook page, and think you're reaching your customers in a whole new way. But do you really know what you're doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?...
Live From eTail: Dell Does $3 Million in Sales on Twitter
Computer seller Dell did $3 million in sales last year through its Twitter accounts, Dell director of communities and conversions Liana Frey said Wednesday during a keynote session at eTail 2009....
SOCIAL NETWORKING: Dos and Don'ts of Twitter
Search and social have collided, and now they affect each other. Not only is search now social, but it also possesses its own unique voice. The voice...
Dos and Don'ts of Twitter
Search and social have collided, and now they affect one another. Not only is search now social, but it also possesses its own unique voice...
One In Five Gen Yers Use Twitter: Study
Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not. ...
Five Must Ask Twitter Questions
Little doubt remains about Twitter’'s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix...
To Tweet or Not to Tweet? How Twitter Can Further Your Brand
Here's a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands...
Building a Following on Twitter
Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life....
Social Capital: Social Media, The Science of Influence, and How to Blow it on Twitter
Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here's why triggers can and will only go so far within the circle of social media...
All atwitter
Just when you think you've gotten your head around blogging, along comes this whole phenomenon and the popular service that's fueling the trend, Twitter....
