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Twitter Social Media Marketing ARCHIVE

Marketers Need to Stop Pushing and Start Listening  Apr 16, 2013 7:19 PM By Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

How to Address Unhappy Customers on Facebook and Twitter  Apr 01, 2013 6:20 PM By Erin Lynch

In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.

Seizing the Opportunity from Digital Disruption #FORRForum  Oct 26, 2012 9:30 PM By Tim Parry

At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.

Tweets from Conversion Conference Ft. Lauderdale  Oct 19, 2012 1:43 AM By MCM staff

Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant

Moosejaw Asks Followers for Shady Advice  Aug 03, 2012 11:26 PM By MCM staff

Thinking about adding a new product to your inventory? Whether you’re serious or not, Twitter is a great place to poll your audience. Moosejaw’s getting some decent feedback from this tweet.

Twitter Launches Cashtags  Jul 31, 2012 9:53 PM By Tim Parry

Called “cashtags,” users can click on the stock symbols to take you to a twitter search. But how will cashtags play out? Will the cashtag become more valuable for marketers, or those on the mergers and acquisitions side?

Lessons to Learn from Celeb Boutique’s Twitter Faux Pas  Jul 21, 2012 2:28 AM By MCM staff

Hours after 12 people were killed and 59 people were injured in a mass shooting in an Aurora, CO movie theater, Celeb Boutique decided to joke about a related Twitter hashtag. So what lessons can be learned from Celeb Boutique’s social media faux pas?

Twitterific Tweets from the MeritDirect Co-op  Jul 13, 2012 11:04 PM By Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:

Ralph Lauren Unveils U.S. Olympic Team Uniforms  Jul 10, 2012 11:13 PM By Erin Lynch

We are proud to unveil the official @USOlympic Team Opening Ceremony uniforms bit.ly/RLOC2012 #London2012 twitter.com/RalphLauren/st

Zoo York Rolls Out New Video  Jul 09, 2012 10:45 PM By Erin Lynch

Zoo York uses Twitter to announce “The Chaz Ortiz Video,” an exclusive full-length video of street skating.






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