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Twitter Social Media Marketing ARCHIVE

Paul Meet John, John Meet Paul  Jul 07, 2012 12:04 AM By Erin Lynch

Zappos reminds us on Twitter what a historical day this is. Imagine what music would look like if these two never met.

Tweet of the Day: Bologna, Moosejaw!  Jul 06, 2012 7:20 AM By MCM staff

Watch the video closely – it appears the Moosejaw team also used some olive loaf…

Two Steps to Leverage the Power of Twitter  Jun 16, 2012 1:43 AM By Susan Hanshaw

Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point

Twitter Time: Tweets From Apps World and Social Media World Forum  Nov 02, 2011 5:38 AM By MCM staff

Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big  Mar 22, 2011 9:01 PM By Tim Parry

When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the brands, both owned by Carter’s, are hip to 21st-century social media.

Twelve Tips for Successful Tweeting  Jun 24, 2010 2:18 AM By Tom Funk

Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.

How Whole Foods and LiveStrong Measure Twitter’s ROI  Jun 16, 2010 12:45 AM By Tim Parry

Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?

How Real-Time Search is Changing Social Media  Feb 09, 2010 4:26 PM By Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.

Macy’s Looking for the Sweetest Tweet  Feb 02, 2010 9:56 PM By Tim Parry

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one






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