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Twitter Social Media MarketingJul 07, 2012 12:04 AM By Erin Lynch
Zappos reminds us on Twitter what a historical day this is. Imagine what music would look like if these two never met.
Twitter Social Media MarketingJul 06, 2012 7:20 AM By MCM staff
Watch the video closely – it appears the Moosejaw team also used some olive loaf…
Twitter Social Media MarketingJun 16, 2012 1:43 AM By Susan Hanshaw
Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point
Twitter Social Media MarketingNov 02, 2011 5:38 AM By MCM staff
Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.
Twitter Social Media MarketingOct 01, 2011 1:35 AM By Susan Hanshaw
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
Twitter Social Media MarketingMar 22, 2011 9:01 PM By Tim Parry
When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the brands, both owned by Carter’s, are hip to 21st-century social media.
Twitter Social Media MarketingJun 24, 2010 2:18 AM By Tom Funk
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.
Twitter Social Media MarketingJun 16, 2010 12:45 AM By Tim Parry
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?
Twitter Social Media MarketingFeb 09, 2010 4:26 PM By Lisa Wehr
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.
Twitter Social Media MarketingFeb 02, 2010 9:56 PM By Tim Parry
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one