Special Reports
Helping Your E-Mail Go Social
Helping Your E-Mail Go Social
Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.
Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.
MCM E-Special Report: The Most Meaningful Metric: Your Bounce Rate
Sponsored by Lyris
The Most Meaningful Metric: Your Bounce Rate
Are you having trouble getting your e-mail delivered? It might be that you have too many undeliverable e-mail addresses on your file, leading to hard bounces. And that puts you at risk of being identified by your ISP as a spammer. As Ken Magill reports, hard bounces often result from bad addresses. And a large number of those usually means one of two things: That you are a spammer, or that your list is in very bad need of hygiene. Ken discusses why your hard-bounce rate is one of your most important metrics, and offers tips on how to keep it within the normal range.
MCM E-Special Report: Get a handle on site abandonment
Sponsored by Tealeaf
Get a handle on site abandonment
Most marketers understand that Website abandonment is a problem, but they don't always know how bad it is. The 2007 Harris Survey of Consumer Behavior Online, sponsored by online software and services provider Tealeaf, reveals that 42% of consumers abandon a site or switch to a competitor when they experience problems.
Some customers are using your site for research before heading to your store or picking up the phone to order. Or the quality of traffic on your site may have more to do with the problem. It's the seemingly qualified customers who abandon that you need to be concerned about. Multichannel Merchant's e-special report tells you where site abandonment stands, why it happens, and what you can do about it.
MCM E-Special Report: Turbocharge your e-mail campaign
Sponsored by GOT Corporation
Turbocharge your e-mail campaign
Online customers are constantly leaving behind clues about themselves. It's up to marketers to put these clues together and use the information to better target customers and improve the effectiveness of e-mail campaigns. Behavioral data can help you do that.
For this special report from Multichannel Merchant, we spoke with several experts to find out how to use behavioral data successfully. Perhaps the most compelling reason to embrace the concept: A study by JupiterResearch revealed that only 13% of marketers are using targeted e-mail campaigns based on a customer's purchase history or click-stream activity. So any marketer who does take the time to decipher clues and send out targeted e-mails is more likely than the competition to solve the mystery of what customers want-and land the sale.
MCM E-Special Report: How to Improve Your Prospecting Efforts
Sponsored by Tealeaf
Featuring:
Getting a handle on important Web metrics can help improve site performance. For this special report from Multichannel Merchant, we spoke with several experts to find out what's behind the Website numbers so you can improve them--or at least halt a downward slide. Our pros provide insight on which numbers are important, how to track problems, and ways to figure out what's causing changes. Understanding what's behind the numbers can ultimately help you reduce abandonment and boost conversion rates.
The Web As a Prospecting Tool
Sponsored by InfoUSA
Case Study: Redcats USA
New York-based Redcats USA, whose home goods and apparel catalogs include BrylaneHome, La Redoute, and Jessica London, is in its second phase of a major online prospecting program. It began by pursuing affiliate marketing programs four years ago, and in 2003 it began prospecting through the use of paid keywords on search engines, says director of online marketing Peter Dammann....
