Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
Customers can use a mobile device anywhere, and have largely changed their behavior toward the medium when it comes to product information gathering, word-of-mouth interaction with friends and family, finding discounts and even making a purchase.
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
One Kings Lane saw a 20% improvement in web delivery times and a 35% boost in mobile page loads just before the 2013 holiday season when it began working with a web content delivery technology company.
Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.
A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here’s a look at how smartphone visits and revenues have increased for the healthcare apparel seller.
Customers can shop at over 900 stores from one location with Find-It App and Reserve Online, Pick up In-Store rollout.
The recent Target data breach, together with a series of other events in recent years, have moved Europay, MasterCard, Visa (EMV) adoption in the U.S. from a possibility to a near reality.
Mobile usage among consumers has grown in recent months, this infographic by Usablenet, demonstrates how much mobile internet usage is changing the landscape of how consumers are interacting with brands on the web.
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.