Mobile ARCHIVE

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

Designing Your Site for the Mobile Customer  May 15, 2013 4:18 PM By Terry Costa

Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]

iPayment Selects ROAM to Deliver Mobile POS Solutions  May 13, 2013 5:43 PM By Daniela Forte

ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, Inc., today announced a new program in which iPayment will use ROAM’s mobile commerce platform to deliver a suite of mobile point of sale (mPOS) solutions to its merchants throughout the United States. ROAM will provide iPayment merchants with a complete end-to-end solution, including the […]

Mobile Commerce to Account for 24% of Total Ecommerce Sales by 2015  May 13, 2013 3:43 PM By Daniela Forte

U.S. mobile commerce in retail sales are expected to account for 24% of total ecommerce sales by 2015, according to an infographic by Invesp Consulting. The infographic projected growth for 2013 and beyond.

Mobile Marketing Set to Hit $400 Billion by 2015  May 09, 2013 3:56 PM By Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

How Mobile is Being Used In Store  May 09, 2013 2:28 PM By Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

Target Unveils Cartwheel on Facebook  May 08, 2013 8:29 PM By Erin Lynch

Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

The Power of SMS Marketing  May 08, 2013 6:08 PM By Erin Lynch

When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.

Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities  May 08, 2013 2:37 PM By Erin Lynch

In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.






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