While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]
ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, Inc., today announced a new program in which iPayment will use ROAM’s mobile commerce platform to deliver a suite of mobile point of sale (mPOS) solutions to its merchants throughout the United States. ROAM will provide iPayment merchants with a complete end-to-end solution, including the […]
U.S. mobile commerce in retail sales are expected to account for 24% of total ecommerce sales by 2015, according to an infographic by Invesp Consulting. The infographic projected growth for 2013 and beyond.
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.