Operations Summit

Subscribe


 

Mobile ARCHIVE

2013 is the Year of Mobile Holiday Engagement  Nov 18, 2013 6:06 PM By Daniela Forte

Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.

China’s Single’s Day Breaks World Record with $5.7 Billion in Sales  Nov 13, 2013 4:21 PM By Erin Lynch

China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season  Nov 05, 2013 4:07 PM By Daniela Forte

A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.

Forrester Study Shows B2B Ecommerce and Mobile a Must  Oct 31, 2013 10:41 AM By Tim Parry

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]

Ecommerce and Mobile Offer Big Opportunities for B2B  Oct 30, 2013 3:31 PM By MCM Staff

B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.

Saks Fifth Avenue Added to Stylewhile’s Virtual Fitting Room App  Oct 22, 2013 8:57 AM By MCM Staff

Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

My Teleflora Experience  Oct 02, 2013 11:21 AM By Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

How to Combat the Threat of Showrooming  Sep 03, 2013 3:17 PM By Daniela Forte

Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.






© 2014, Access Intelligence, LLC. All rights reserved.