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Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
With Adobe projecting Cyber Monday sales to pass the $2 billion dollar mark, this is the busiest and potentially most profitable day of the year for ecommerce merchants. Here are 5 last-minute tips to ensure your ecommerce site is ready.
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.
China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
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