Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
Is your contact center ready to go mobile? With smartphone use continually growing, more and more shoppers are going to look for a mobile ready contact center.
Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.