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Mobile ARCHIVE

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.

Retailers Struggle with Omnichannel Experience  Apr 29, 2013 4:30 PM By Daniela Forte

In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.

How to Convince Shoppers to Buy on their Phones  Apr 29, 2013 1:03 AM By Ken Burke

While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet […]

Online Retailers Looking to Master Mobile Site Search  Apr 19, 2013 6:59 PM By Erin Lynch

Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.

Women Prefer In-Store Shopping Over Shopping via Smartphone  Apr 18, 2013 6:37 PM By MCM staff

While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.

Purchases Made From Mobile Devices Climbing Steadily  Apr 08, 2013 3:37 PM By Danielle Thomas

By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by […]

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

5 Factors Reshaping Ecommerce Today  Apr 03, 2013 8:21 PM By Daniela Forte

Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.

Design for the Mobile Inbox  Apr 03, 2013 6:38 PM By Daniela Forte

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.






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