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Mobile ARCHIVE

Mobile App Marketing Grows Up  Jul 20, 2014 1:25 PM By Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

Johnston & Murphy Ratchets Up Its Omnichannel Commerce  Jul 11, 2014 11:26 AM By Daniela Forte

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.

Rewards Data Helps GameStop Drive Omnichannel Growth  Jul 02, 2014 5:12 PM By Mike O'Brien

Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.

Are Retailers Ready for Fast, Visual Mobile Ecommerce?  Jun 26, 2014 5:13 PM By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

How Tablets Drive Consumer Engagement  Jun 24, 2014 3:58 PM By Daniela Forte

It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

Rockport Sees Growth in Mobile Sales with Google Wallet  Jun 16, 2014 1:27 PM By Mike O'Brien

Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

Seven Ways to Merge the Physical and Digital with Order Management  Jun 03, 2014 12:30 PM By MCM Staff

Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.






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