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Mobile ARCHIVE

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

Seven Ways to Merge the Physical and Digital with Order Management  Jun 03, 2014 12:30 PM By MCM Staff

Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

Is Showrooming as Bad as Retailers Think?  May 27, 2014 11:16 AM By Daniela Forte

The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.

Why Early Preparation is Key to E-commerce Success This Holiday Season  May 23, 2014 12:04 PM By Scott Houchin

While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.

I Am the Unusual Millennial  May 20, 2014 10:43 AM By Daniela Forte

I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.

Millennials’ Behavior Is Good, Bad and Ugly for Retail  May 14, 2014 7:43 AM By Steve Wellen

At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

Smartphone-Generated Retail Revenue Up 115.9% in April 2014  May 05, 2014 6:28 PM By Tim Parry

Smartphones generated 29.3% of total online visits, up 45.0% from April 2013. The market share of non-mobile (desktop) visits decreased 22.3% from April 2013 to April 2014.






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