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Mobile ARCHIVE

Coach Launches New Mobile App  Oct 07, 2014 3:59 PM By Daniela Forte

Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.

Sears Adds Returns, Exchanges to In-Car Pickup  Sep 30, 2014 8:15 AM By Mike O'Brien

To take advantage of the new return/exchange service, customers can visit sears.com, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup.

Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange.

Smart Furniture Launches Responsive Design Website  Sep 23, 2014 9:48 AM By Daniela Forte

Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

3 Strategies to Convert More Mobile Traffic  Sep 16, 2014 11:21 AM By Steve Wellen

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.

Industry Experts Abuzz Over Apple Pay  Sep 09, 2014 9:32 PM By Tim Parry

The mobile wallet has been around for the greater part of the 21st century. But Apple’s announcement of Apple Pay for iOS 8 devices has industry experts suddenly abuzz about mobile wallet adoption.

Retail Experts Skeptical about Twitter’s Buy Button  Sep 09, 2014 10:37 AM By Daniela Forte

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.

The Mobile Mind Shift: The Six Truths of Mobile Commerce  Aug 18, 2014 1:20 PM By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices  Aug 16, 2014 7:55 AM By Tim Parry

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.






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