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Mobile ARCHIVE

Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions  Nov 18, 2015 10:30 AM By Stephanie Capretto

What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.

Mobile Apps are Springboard for the Holiday Shopping Season  Nov 08, 2015 8:41 AM By Oren Levy

Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.

Industry Changes Pave Way for Mobile Payment Boom  Nov 07, 2015 9:45 PM By Erik Burckart

Last month, PayPal launched a new chip-card reader that will accept contactless mobile payments including Android Pay and Apple Pay. Simultaneously, credit card companies like Visa and MasterCard are changing fraud protection policies to favor chip-embedded cards over those with traditional magnetic strips. As of October 1, point of sale (POS) systems that aren’t upgraded […]

5 Innovative Mobile Wallet Uses for the Holidays  Nov 03, 2015 4:38 PM By Judy Chan

The next wave of mobile innovation to grow and sustain direct customer relationships is finally here; and unlike apps, the mobile wallet opportunity is one any business can seize.

5 Tips for Online Selling Success This Holiday Season  Oct 26, 2015 5:53 PM By Gilad Komorov

To take full advantage of expected growth this holiday season, here are 5 tips for online selling success merchants can use to realize its full potential.

How Retailers Are Improving the Mobile Shopping Experience  Oct 13, 2015 3:28 PM By Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.

Why Mobile Commerce Went from Slow Progression to Fast Domination  Oct 13, 2015 2:57 PM By MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

Newegg Announces Redesign of Mobile Shopping Experience  Oct 13, 2015 1:32 PM By MCM Staff

The redesign includes a new mobile site optimized for viewing on mobile devices, and universal apps for Android and iOS devices. See what other features Newegg has planned.

Exclusive Personalized Content Key Feature of New Alex and Ani App  Oct 12, 2015 2:52 PM By Daniela Forte

For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.

Office Depot Inc. Announces Major Redesign of Mobile App  Oct 06, 2015 11:00 AM By MCM Staff

Office Depot Inc. announces major redesign of mobile app with a focus on personalization and convenience for the customer. See what the retailer is doing to enhance the experience.






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